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🖥️ How to Easily Claim Your Website on Pinterest (Even If You’re Not Tech-Savvy!)

If you’ve ever tried to follow Pinterest’s official help article to claim your website and felt completely lost — you’re not alone! 😵‍💫

Pinterest gives you options like “add a meta tag,” “upload an HTML file,” or “update your DNS,” but for most bloggers and website owners, that’s a whole lot of gibberish.

This guide breaks it all down — in plain English — for WordPress and non-WordPress sites alike.

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🔍 What Does It Mean to “Claim” Your Website on Pinterest?

Claiming your site:
✅ Proves your content belongs to you
📊 Unlocks analytics for pins from your site
📌 Displays your site name on your pins
💡 Improves your Pinterest visibility and branding

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🛠️ How to Claim Your Website on Pinterest (for All Site Types)

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🔴 Start on Pinterest

  1. Log into your Pinterest Business account.
  2. Go to Settings > Claim.
  3. Enter your website URL and click Claim.
  4. Choose your preferred method:
    • HTML Tag (recommended for most sites)
    • Upload HTML File
    • TXT Record (DNS verification)

🟦 OPTION 1: HTML TAG METHOD (Best for most sites)

Pinterest gives you a code that looks like this:

<meta name="p:domain_verify" content="random-string-of-characters" />

Keep this tab open or paste it in a temporary document — you’ll need it in the next step.

✅ For WordPress Users

Paste the Meta Tag in Your WordPress Header

There are 3 common ways to do this:

1: Use a WordPress SEO Plugin (like Rank Math or Yoast)

Rank Math

  • Go to your WordPress dashboard > Rank Math > General Settings > Webmaster Tools.
  • Paste the code into the Pinterest Verification Code box (just the content part).
  • Save changes!

Yoast SEO

  • WordPress dashboard > SEO > General > Webmaster Tools.
  • Paste the code into the Pinterest box (again, just the content string).
  • Save!

2. Use a Header & Footer Plugin

If you’re not using a SEO plugin:

  • Install the Insert Headers and Footers plugin.
  • Go to Settings > Insert Headers and Footers.
  • Paste the full meta tag code into the Header box.
  • Save your changes.

3: Add Manually to Your Theme (Advanced)

If you’re comfortable editing code:

  • Go to Appearance > Theme File Editor.
  • Find the header.php file.
  • Paste the meta tag just before the </head> tag.
  • Click Update File.

⚠️ Not recommended unless you know what you’re doing — a small mistake here can break your site.

✅ For Non-WordPress Sites

This will depend on your website platform. Here’s how to do it on the most popular ones:

🔹 Wix

  1. Go to your Wix dashboard > Settings > Custom Code.
  2. Click + Add Custom Code.
  3. Paste the Pinterest HTML tag.
  4. Choose Place Code in HEAD.
  5. Save & publish!

🔹 Squarespace

  1. Go to Settings > Advanced > Code Injection.
  2. In the Header section, paste the Pinterest meta tag.
  3. Save your changes.

🔹 Weebly

  1. Go to the Settings tab.
  2. Click SEO.
  3. Paste the Pinterest meta tag in the Header Code box.
  4. Save and publish.

🔹 Shopify

  1. From your Shopify admin, go to Online Store > Themes.
  2. Click Actions > Edit Code.
  3. Open your theme.liquid file.
  4. Paste the Pinterest meta tag just before </head>.
  5. Save.

🧠 If you’re using a custom HTML site:

  • Open your site’s index.html file (or the main page template).
  • Paste the Pinterest meta tag inside the <head> section.
  • Save and re-upload your file to your host.

🟨 OPTION 2: HTML FILE UPLOAD METHOD

Pinterest gives you a small file to upload to your website’s root directory (your home folder on your server).

This is great for custom-coded sites or cPanel users.

  1. Download the HTML file Pinterest gives you.
  2. Log into your hosting panel (like Bluehost, SiteGround, etc.).
  3. Open the File Manager and navigate to the public_html or root directory.
  4. Upload the HTML file.
  5. Go back to Pinterest and click Continue to verify.

🟩 OPTION 3: TXT RECORD METHOD (Advanced)

If you manage your domain DNS (like on GoDaddy, Namecheap, or Cloudflare), you can verify using a TXT record.

  1. Log into your domain registrar or DNS host.
  2. Go to DNS settings.
  3. Add a new TXT record with the info Pinterest gives you.
  4. Save changes and return to Pinterest to verify.

⚠️ This method may take a few hours to go through.

Return to Pinterest and Click “Continue”

Pinterest will now check for the verification. You’ll see a success message, or it may say “Pending” — that’s totally normal and can take a few minutes to 24 hours.

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🎉 That’s It! Your Website is Now Claimed on Pinterest

Now you can:

  • Get better Pinterest analytics
  • Show your site name on every pin from your domain
  • Track pin performance with more accuracy
  • Establish trust with your audience

🛍 Why Claiming Your Website Matters (More Than Just Verification!)

Once your website is claimed, it’s not just about having your site listed under your profile—it unlocks Pinterest Business tools that supercharge your visibility and sales.

🎯 You can now upgrade to a Pinterest Business Account, which gives you:

  • Analytics: Track which pins drive the most traffic and engagement.
  • Ad Tools: Create promoted pins and ads to scale your reach.
  • Content Attribution: Your claimed site name appears on every pin from your domain—even when someone else shares your content.
  • Pinterest Trends: See real-time data on what your audience is looking for.
  • Access to Rich Pins: These automatically pull metadata from your site and update your pins with real-time info like pricing and stock levels.

🛍️ BONUS: Claiming your website opens the door to a Pinterest Merchant Profile.

If you sell products, this is a game-changer.

Once you’ve claimed your site and meet Pinterest’s merchant guidelines, you can:

  • Apply for the Verified Merchant Program
  • Turn your account into a storefront
  • Feature product Pins in a dedicated Shop tab
  • Gain increased distribution in shopping experiences across Pinterest
  • Earn a verified badge, adding trust and visibility

💡 Think of your Merchant Profile like a mini Pinterest-based storefront, where every pin is a product—and every save is a potential sale.

💡 Bonus Tips:

  • Make sure your website has a visible Pinterest icon so people can follow you.
  • Use rich pins for more detailed pin content.
  • Start creating fresh pins regularly to drive traffic back to your blog!

🧩 Still Stuck?

I offer affordable blog setup & tech help for non-techies! Shoot me a message or check out my services page for custom packages. Claim your free guide to walk through the process ✨ Claim Your Website on Pinterest – A No-Fluff Checklist for Bloggers & Creators. Or get your copy of the Claim Your Website on Pinterest Workbook for more in-depth, hands-on work.

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Read next:

🛠️ Personal vs. Business Social Media Accounts: Why It Matters (Especially on Pinterest)