Why Is Feed the Team $9.01? Memphis People Already Know.

If You’re From Memphis, You Already Got the Joke

When I decided to launch Feed the Team: The Game-Day Playbook for Football Food, Tailgates & Hungry Crowds, I knew I wanted to run an introductory sale.

I could have gone with $9.99.

Perfectly normal. Perfectly reasonable.

Also… boring.

So I went with $9.01.

And somewhere in Memphis, somebody just went:

Ohhhh. 901.

Exactly.

For everybody else, here’s the story.

901 Means Home

The 901 area code is Memphis—and for those of us from here, those three numbers have become a little shorthand for home.

I’m a Memphis girl. And no matter where life takes you or which football team you’re yelling at on Saturday, there are some things that just stick.

The food is definitely one of them.

Around here, feeding people isn’t an afterthought.

Somebody’s coming over? Feed them.

Football’s on? Feed them.

Kids brought friends you didn’t know were coming? Better figure out how to feed them too.

Somehow six people turned into fourteen?

Put another damn block of cheese in the crockpot. We’ll figure it out.

Which, now that I think about it, explains quite a lot about this cookbook.

Speaking of Memphis and feeding people…

I can’t write an entire post about the 901 and football food without actually feeding you something. So before we get back to why I priced a cookbook like an area code, here’s a little recipe that isn’t in Feed the Team.

Consider this one on the house from the Diner.

Football in My House Is… Complicated

You might expect the creator of a football cookbook to have one team proudly represented throughout it.

That was never going to happen here.

I’m LSU at heart. (Please get rid of Kiffin soon before he ruins the legacy!)

We’ve got Memphis ties, obviously.

My mini has plans to cheer for the Vols.

And my oldest son?

Bama.

I know.

We love him anyway.

So Saturdays around here can get interesting.

There can be entirely too much yelling at televisions, some questionable officiating according to whichever person is currently losing, and absolutely no chance everybody in the house agrees on who should win.

But we can agree on one thing:

There better be something good to eat.

And that’s really where Feed the Team came from.

I Didn’t Want to Make Another Pretty Football Cookbook

I wanted the kind of thing I’d actually use.

Not 47 gorgeous recipes requiring ingredients I’ve never heard of and three hours in the kitchen while everybody else gets to watch the game.

I wanted queso.

Wings.

Sliders.

Chili.

Loaded potatoes.

Mac and cheese.

Southern food.

Stuff for the kids.

Desserts.

Drinks.

And recipes that understand sometimes your “tailgate” is a folding table, a crockpot, a cooler and whatever serving spoon you remembered to grab on the way out the door.

Actually, that last part became important enough to get its own checklist.

Because apparently I have very strong feelings about people remembering the damn serving spoon.

So I Made the Game-Day Playbook I Wanted

Feed the Team isn’t just a collection of football recipes.

It’s designed to help you figure out the whole food side of game day.

Inside you’ll find 46 game-day recipes covering everything from Pregame snacks to Overtime drinks, including:

• dips and finger foods
• wings, sliders, chili and other mains
• loaded sides and Southern favorites
• kid-friendly Mascot food
• desserts
• game-day drinks
• crowd-feeding recipes
• make-ahead options
• crockpot favorites

But I also built in the stuff that makes those recipes easier to actually use.

There’s help planning your menu, figuring out your field, feeding different crowd sizes, choosing equipment, handling last-minute audibles and remembering everything you need before people show up hungry.

Basically:

Less “What the hell am I feeding everybody?”

More:

“I’ve got a play for that.”

And That Brings Us Back to $9.01

The regular price of Feed the Team is $14.99.

But through September 28, 2026, I’m launching it for:

$9.01

Not $9.

Not $9.99.

$9.01.

It’s my little nod to Memphis.

If you’re from the 901, you already knew.

If you’re not?

You still get the discount.

We’re hospitable like that.

Launch price ends September 28, 2026. Regular price $14.99.

Want to Try One of the Recipes First?

Fair.

Start with Sara’s Crockpot Rotel.

This is not a polite little bowl of queso sitting quietly beside the salsa.

It’s loaded with ground beef, breakfast sausage, Rotel and plenty of melted cheese. Around here, we’re perfectly willing to call it dinner.

And if you’re trying to figure out the rest of the menu, I’ve already got you covered:

Before You Head to the Tailgate…

There’s one more thing.

I pulled one of my favorite practical pages from the game-day planning system and turned it into a free printable:

Don’t Forget the Damn…

Game-Day Hosting & Tailgate Checklist

It covers the food, drinks, serving supplies, food-safety gear, tailgate equipment and all those stupid little things that are incredibly easy to forget until you’re standing beside a crockpot full of queso with absolutely nothing to scoop it with.

It’s free.

Because nobody deserves that.

From My 901 to Wherever You’re Watching

You don’t have to agree with me about football.

Considering the situation inside my own family, that would be a ridiculous requirement.

You don’t even have to care much about the score.

Maybe you’re the one watching every play.

Maybe you’re the one asking if halftime has happened yet.

Maybe you’re mainly here because somebody said there would be Rotel.

You’re my people too.

Good food has a funny way of getting everybody around the same table—even when they’re wearing different colors.

So the $9.01 is a little piece of Memphis tucked into this launch.

The rest?

That’s for everybody.

Feed your people. Watch the game. Yell at the refs if necessary.

And for the love of queso—

remember the damn serving spoon.

Special launch price through September 28, 2026.

From the Diner at Sarandipity’s