The Guerrilla Guide Book Tour

The Guerrilla Guide book tour is through iRead Book Tours and includes an author interview and a giveaway.

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Book Details

Book Title:  The Guerrilla Guide For Entrepreneurs & The Rest of Us by Joseph Gulesserian
Category:  Adult Non-Fiction (18+),  518 pages
Genre:  Non-Fiction Business Economics History
Publisher:  Brands Fifth Avenue Inc
Release date:   Dec 2025
Format available for review:  print (internationally)
Tour dates: Jan 6 to Jan 26, 2026
Content Rating:  G rating is because it is a business book – but would appeal to adults. 

Book Description:

We are all entrepreneurs as we try trying to break away from the chains of normative expectation in this  grand adventure we call  life—as we try to thrive, survive, find purpose, and make sense of all we can be. The Guerrilla Guide for Entrepreneurs takes the reader to  a place where old school grit and new-school AI reconcile!  

You may be working in an organization, in management, a gig worker, running a business, or creating the next Nvidia. Either way, The Guerrilla Guide for Entrepreneurs equips and enlightens you with actionable know-how and skills that are nothing short of life changing. 

Does innovation pay? Who are the 12 greatest entrepreneurs of all time that changed the course of civilization and what can we learn from them? With a focus on AI, your scheduled station stops  include the art of sales, negotiation, financing,  brand building, leveraging AI  for competitive advantage, Tales from the Streets and so much more. Eventually, we are left at a mysterious and unknown  place  as we peek into The Future of Business.

In The Guerrilla Guide for Entrepreneurs, Joseph Gulesserian takes you on a fascinating and indelible destinations filled with    twists, turns, glory and tragedy—culminating in a knowledge-packed read that delivers real actionable results. With a blend of humor, insight, and sharp wit, Gulesserian  presents a truly unique perspective forged from his lifetime of  entrepreneurial business building and his time as a business management professor.
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This book not only enriches and charges the reader’s mind with hard-earned wisdom—it also stands as an essential reference for your personal library.

BUY THE BOOK:

AMAZON
add to goodreads

Meet the Author

Joseph Gulesserian is a seasoned entrepreneur, brand strategist, and former business management professor who taught corporate finance, statistics and marketing at the post graduate level. With over 30 years of real-world experience he has launched companies, created consumer brands from scratch, and helped others grow theirs by uniquely blending street-smart strategy, business school training and hands on know-how.

He is also the author of the bold and prophetic The Practical MBA on Economics—a no-nonsense, eye-opening look at how the global economy really works, why fiat money is eroding your wealth, what you can do about it, while providing a looking glass into the future. 

Known for blending humor, wit, irreverence, and actionable insight, Joe writes for entrepreneurs, career-minded professionals, and anyone ready to thrive in a world of seismic disruption.

He believes business is not just for boardrooms—it’s a survival skill. The Guerrilla Guide for Entrepreneurs is his call to arms.

connect with the author: website ~ facebook ~ X.​twitter ~ instagram ~ linkedin ~ goodreads

Author Interview

How would you best describe your book, The Guerrilla Guide for Entrepreneurs?

The Guerrilla Guide for Entrepreneurs & The Rest of Us is an action-packed, high-octane playbook that delivers skills, insights, opportunities, and occasional wit. It takes the reader to a place where old-school grit and new-school AI reconcile! It is a place where Elon Musk meets Jack Ma and a Harvard MBA encounters the Streets.

How can this book help a reader with respect to their career?

You may be working in an organization, in management, a gig worker, running a business, or
creating the next Nvidia. Either way, this book equips you with actionable know-how and skills that are nothing short of life-changing and saves the empowerment hype for the fictional section of the library.
There are too many books that promise an easy fix, but The Guerrilla Guide for Entrepreneurs takes my 30 years of business experience, along with my time as a business professor, and delivers. I bring you behind the scenes with tales from the streets, to mentors, to Negotiations – sales, financing, and brand-building, then we visit AI and I drop you into a world not yet imagined!

What do you mean by Profit Sanctuaries and can you give examples?
Take Apple as an example. With a 24 percent market share in China, it can treat those earnings as a profit sanctuary to defend its domestic market. How? Apple can leverage its profits in China to lower pricing in the U.S. (where it holds 21 percent market share) and fend off rivals such as Samsung, LG, and Huawei. The profits abroad offset slimmer margins at home.
This, of course, assumes anything is truly “domestic” anymore— most global corporations are intellectually nationless, carrying global passports, if you will.
A company can also flip this strategy by selling at near cost in foreign markets to gain share or weaken a rival’s footing at home. Imagine Dell attacking Lenovo’s laptop sales in China with cutthroat pricing; Lenovo would struggle to mount a counterattack in the U.S. without a profit sanctuary of its own.
So, in the case of OpenAI, it is very susceptible to a frontal assault, since Gemeni (Google), Grok (X) and Co-Pilot ( Microsoft) can reduce its margins and offset it with a host of wider business services and software.

What is the psyche of the Entrepreneur – what sets them apart?
The psyche of the entrepreneur is rooted in a conscious rejection of certainty. While most people choose the safety of predictable paths, entrepreneurs accept uncertainty as the cost of discovering who they might become. Certainty offers comfort—but it also carries a quiet tragedy: the regret of unrealized potential. In history, the pursuit of the uncertain has always been the most benevolent gift of the human condition.
Entrepreneurs understand that life is finite and time is a rare gift. To them, uncertainty is not a threat but a by-product of pursuing purpose. They learn to reconcile with the unknown, resist complacency, and test the boundaries of what’s possible—not out of recklessness, but obligation.
To the entrepreneur, this path is both magnificent and tragic—bound together in a life driven by intrinsic purpose rather than comfort. In the AI seismic shift, everyone needs to get used to employment uncertainty, and this alone makes the study of the entrepreneur essential.

In the Guerrilla Guide for Entrepreneurs & the Rest of Us, you mentioned the three stages of Business denial in the Face of disruptive technology? Please elaborate.

1. Mockery — “It’s just a fad.”
   Companies ridicule or ignore the shift.
   ● The internet was dismissed in the 1990s as a novelty.
   ● Kodak ignored digital photography despite owning the patents.
   ● Blockbuster laughed off Netflix.
   ● Mainstream media mocked creators—until audiences left.
2. Resistance — “It’s dangerous or irrelevant to us.”
   ● Firms defend legacy models and fight the disruptor.
   ● Taxi unions sued Uber instead of innovating.
   ● Print newspapers resisted digital and are relatively a relic
   ● Sears failed to adapt with its catalogue as Amazon scaled.
   ● Xerox invented the GUI but couldn’t see past photocopiers.
3. Panic — “We need to catch up.”
   ● Late adoption—when leadership is no longer possible.
   ● Nokia rushed smartphones after Apple set the standard.
   ● Big banks pivoted to crypto after years of dismissal.
   ● Brick & Morter retailers built weak digital tools, often too late.
   ● U.S. automakers ignored small cars until oil shocks forced change.

Tour Schedule:

Jan 6 – Books0623 – book spotlight / giveaway

Jan 6 – @bearyintobooks – book review / giveaway

Jan 6 – Gina Rae Mitchell – book review / guest post / giveaway

Jan 7 – Liese’s Blog – book spotlight

Jan 8 – @bubbleswrapherbooks – book review  / giveaway

Jan 9 –

Jan 10 – @Bookscape – book review / giveaway

Jan 11 – @youngpink_bibilophile – book review / giveaway

Jan 12 –

Jan 13 – Locks, Hooks and Books – book review / giveaway

Jan 14 – Cover Lover Book Review – book spotlight / guest post / giveaway

Jan 15 – @readsandmusic – book review

Jan 16 –

Jan 19 – @OnceUponaMalteseReader – book review

Jan 20 – Sarandipity’s – book spotlight / author interview / giveaway

Jan 21 – @nissa_the.bookworm – book review / giveaway

Jan 21 – The Violet West – book review / giveaway

Jan 22 –

Jan 23 –

Jan 24 – @therearenobadbooks – book review

Jan 26 – @this.human.reads – book review

Jan 26 – @Respecka1983 – book review

Giveaway

Author Signed Copy of Guerrilla Guide For Entrepreneurs & The Rest of Us, PLUS 3 Hours of Services in Economics & Finance! (one winner) (ends Feb 2)

Guerrilla Guide For Entrepreneurs & The Rest of Us Book Tour Giveaway