Description
Stop Guessing What Content Works—and Start Deciding
A step-by-step content audit guide to help you clean up, realign, and finally make your content work for your business.
The Problem (Truth Serum)
Most websites don’t have a content problem.
They have a decision problem.
Old posts pile up.
New content gets added.
Nothing gets evaluated.
And suddenly:
• Traffic stalls
• Conversions feel random
• Content feels like busywork
A content audit fixes that.
What This Guide Does
This is not a generic checklist.
This guide walks you through a real, usable content audit system—the same kind used by experienced strategists, adapted for solo creators and small business owners.
You’ll learn how to:
• Evaluate existing content objectively
• Decide what to keep, update, merge, or delete
• Align content with your offers and goals
• Create an action plan that’s actually doable
What’s Included
✔ Clear explanation of what a content audit is (and isn’t)
✔ When a content audit is worth doing
✔ Content inventory options (full, partial, minimal)
✔ Tools vs manual tracking—choose your level
✔ Keep / Update / Delete decision framework
✔ Simple content scoring system
✔ Action plans by effort level (light, medium, heavy)
✔ Long-term strategy integration
This guide is built to be:
• Practical
• Non-overwhelming
• Repeatable year after year
Who This Is For
This guide is for you if:
• You have existing content (blog, site, emails, products)
• You want better ROI from what you’ve already created
• You’re tired of posting without strategy
• You want clarity instead of content chaos
What Makes This Different
This isn’t about:
• Chasing trends
• Posting more
• Starting over
It’s about:
• Governance over guessing
• Strategy over volume
• Leverage over burnout
How This Fits With the Free Worksheet
The One-Sheet Brand Audit gives you clarity.
This guide gives you execution and systems.
Together, they help you:
• Align your brand
• Optimize your content
• Make confident decisions moving forward
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